Difference between revisions of "What to Do ? (2) Who is the Audience?"

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http://www.steveoffutt.com/2010/10/monday-whats-on-web-ricky-roods-blog-on.html
 
http://www.steveoffutt.com/2010/10/monday-whats-on-web-ricky-roods-blog-on.html
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"But, this blog post hits it right on the mark, in my estimation - harkening back to my years in advertising, the aim was always the same: target the message to the audience who is most likely to "buy" the product."
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http://www.people.ku.edu/~azung/

Revision as of 18:56, 25 January 2011

Blog Title: Who is the Audience? What to Do ? (2)
Publication Date: 2010/09/01
URL: http://www.wunderground.com/blog/RickyRood/comment.html?entrynum=170 // http://www.climatepolicy.org/?p=74
Short Description: Second in series on political response and communication


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"Richard Rood’s recent Wunderblog series (continued here, here, and here) deals with this politicization by leaving framing far behind in search of the proper role of scientists in communicating about climate change:"

http://blog.ametsoc.org/uncategorized/framing-the-framers-updating-science-communication/

"His posts are thoughtful and thorough and lend a lot to the discussion. Recently he posted a 4-part series that included the question "What to do?" in each one."

http://www.steveoffutt.com/2010/10/monday-whats-on-web-ricky-roods-blog-on.html

"But, this blog post hits it right on the mark, in my estimation - harkening back to my years in advertising, the aim was always the same: target the message to the audience who is most likely to "buy" the product."

http://www.people.ku.edu/~azung/